Build your brand
Create and download your nonprofit’s brand kit.
Introduction
The purpose, people, and promise behind your identity.
Example artworkYour nonprofit
A clear promise to the community you serve.
Primary lockup
Your full logo, with room to breathe. Replace the example with your own artwork.
Primary logo
PNG, JPG, WebP, or SVG. One image per tile, up to 12 MB.
Logo scale
Check readability at different sizes. Example artwork is shown until you upload a logo.
Color versions
Check the original artwork on light and dark surfaces. Uploaded colors stay unchanged.
Compact mark
Brand mark
A compact symbol for small spaces.
A usable system
Color palette
Use each color for its fixed role, add your own name only if you have one, and treat HEX and RGB as the source of truth.
Background
- HEX
- #F3F0E8
- RGB
- 243, 240, 232
Primary
- HEX
- #214E3B
- RGB
- 33, 78, 59
Secondary
- HEX
- #FFFFFF
- RGB
- 255, 255, 255
Text
- HEX
- #111310
- RGB
- 17, 19, 16
Color proportions
The percentages automatically normalize to a complete system. Let the lightest surface create breathing room and reserve the strongest colors for emphasis.
Accessibility
Normal body text needs at least 4.5:1 contrast. Large text may use 3:1, but higher contrast is easier to read across more settings.
Readable by default
Typography
Choose widely available typefaces, then use one predictable scale so documents, campaigns, and digital products share the same hierarchy.
Type system
Your nonprofit: A clear promise to the community you serve.
Describe who you serve, what changes because of your work, and how your organization should feel to the people who encounter it.
Type scale
Build trust through clear action.
A nonprofit identity people can recognize
Show what changes because of your work
Make every message easier to understand
Use plain, specific language that respects the people you serve and gives every reader a clear next step.
Community report · Updated September 2026
Put the system to work
Applications
Bring your palette, type, and imagery together.
Campaign image
Application image
Choose an image with one clear subject and enough quiet space for text.
Social composition
Use this as a starting point, then adapt the crop and copy for each channel rather than stretching one file everywhere.
Your nonprofit
Local action. Lasting change.
Invite your community into one clear next step, using language that is specific, respectful, and easy to act on.
Vertical posts
A separate 4:5 image and composition using your campaign copy.
Vertical post image
Upload a portrait image. This image is saved separately from the landscape image.
Your nonprofit
Local action. Lasting change.
Invite your community into one clear next step, using language that is specific, respectful, and easy to act on.
Illustrations
Keep a small, coherent set. Use one drawing style, consistent line weight, and the same approved foreground/background pairings.
Illustration 01
Optional supporting artwork
Illustration 02
Optional supporting artwork
Illustration 03
Optional supporting artwork
Illustration 04
Optional supporting artwork
Illustration 05
Optional supporting artwork
Illustration 06
Optional supporting artwork