X (Twitter)

What you can do with it

Create a useful X (Twitter) presence with clear ownership, an audience, and a manageable publishing plan.

Before you start

• Your public organization name, logo, mission, website, and an account recovery contact.
• A defined audience, one publishing owner, approved media, and a plan for responding to questions.

Put it to work

A suggested workflow from Coach House.

1. 1

   Set up the right account

   Choose an organization handle, write a clear bio, and add your website. Review current account and subscription requirements for your region.

   X account setup
2. 2

   Publish one useful first post

   Publish a concise program update with a source or information link, then assign someone to answer relevant questions.

3. 3

   Plan a sustainable routine

   Choose a frequency your team can maintain. Review responses and website visits, use captions or alternative text, and record which posts lead to useful conversations or actions.

   Build a social media plan

Know before you commit

• A social profile is not a guaranteed audience. Choose channels based on who you need to reach and the time you can maintain them.
• Get permission before sharing identifiable participant stories or images, and document account recovery and staff handoff.
• Paid promotion, verification, and fundraising features have separate eligibility and terms.