Substack newsletters

What you can do with it

Launch a newsletter with a clear audience, opt-in subscription process, and sustainable publishing schedule.

Before you start

• A publication name, short description, reply-to contact, and an editor responsible for each issue.
• A first issue and a clear record of subscriber consent before importing an existing list.

Put it to work

A suggested workflow from Coach House.

1. 1

   Set up the publication

   Choose the publication identity, description, and web address. Explain who the newsletter serves and what readers will receive.

   Start with Substack
2. 2

   Prepare a welcome and first issue

   Write a short welcome, add a signup link to your website, and send a preview to your team. Check links, image descriptions, and mobile readability.

3. 3

   Choose free or paid deliberately

   Start with the publishing model that fits your audience. If considering paid subscriptions, review platform and processing fees and make clear what subscribers receive.

   Review paid publishing

Know before you commit

• A paid subscription is not automatically a charitable donation; describe the transaction accurately.
• Keep a current export of your publication and subscriber records, and honor unsubscribe requests.