Instagram

What you can do with it

Create a useful Instagram presence with clear ownership, an audience, and a manageable publishing plan.

Before you start

• Your public organization name, logo, mission, website, and an account recovery contact.
• A defined audience, one publishing owner, approved media, and a plan for responding to questions.

Put it to work

A suggested workflow from Coach House.

1. 1

   Set up the right account

   Create an organization-owned account and review whether a professional account fits your needs. Add your mission, contact path, and a useful website link.

   Meta's Instagram business setup course
2. 2

   Publish one useful first post

   Introduce one program with an approved image or captioned Reel, explain who it serves, and point people to a clear next step.

3. 3

   Plan a sustainable routine

   Choose a frequency your team can maintain. Review responses and website visits, use captions or alternative text, and record which posts lead to useful conversations or actions.

   Build a social media plan

Know before you commit

• A social profile is not a guaranteed audience. Choose channels based on who you need to reach and the time you can maintain them.
• Get permission before sharing identifiable participant stories or images, and document account recovery and staff handoff.
• Paid promotion, verification, and fundraising features have separate eligibility and terms.