Facebook

What you can do with it

Create a useful Facebook presence with clear ownership, an audience, and a manageable publishing plan.

Before you start

• Your public organization name, logo, mission, website, and an account recovery contact.
• A defined audience, one publishing owner, approved media, and a plan for responding to questions.

Put it to work

A suggested workflow from Coach House.

1. 1

   Set up the right account

   Create an organization Page using an authorized administrator's account. Add accurate contact details and assign Page access to the people who will maintain it.

   Meta's Facebook Page setup guide
2. 2

   Publish one useful first post

   Publish an upcoming program or event with dates, location, accessibility details, and a link to register or learn more.

3. 3

   Plan a sustainable routine

   Choose a frequency your team can maintain. Review responses and website visits, use captions or alternative text, and record which posts lead to useful conversations or actions.

   Build a social media plan

Know before you commit

• A social profile is not a guaranteed audience. Choose channels based on who you need to reach and the time you can maintain them.
• Get permission before sharing identifiable participant stories or images, and document account recovery and staff handoff.
• Paid promotion, verification, and fundraising features have separate eligibility and terms.